by Red Apple PR Agency | Apr 10, 2015 | News & Events
India’s leading food and beverage company, Parle Agro, is on an aggressive expansion mode in Nepal and has announced the introduction of five of its major brands in the country. Parle Agro will introduce Frooti, Appy and Appy Fizz in PET in Nepal, and will also launch Bailley packaged drinking water (PDW) and Bailley soda as part of its aggressive plans for expanding its global foothold and foraying into new markets this year. Parle Agro plans to make these brands available across Nepal which would help the brand to penetrate further in the country. Commenting on the company’s Nepal plans, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, “The close cultural and social ties of Nepal with India makes it a very important market for us and we plan to strengthen our ties with the consumers here. The tetrapaks of Frooti and Appy have been much loved and well received in the market and by launching its PET formats we hope to serve many more consumption occasions and increase our distribution opportunities.” She further added, “The launch of Bailley PDW and Bailley soda in Nepal is in line with our expansion strategy to introduce more products from our large portfolio to new markets. Over a period of time, we plan to launch our entire food and beverage portfolio in Nepal. Also, globally PET is a dominant pack format because of the convenience it provides to the consumers. Nepal is an unexplored market as far as PET is concerned and with our expertise in the format Parle Agro brands would be amongst the few with PET manufacturing facility...
by Red Apple PR Agency | Jan 4, 2015 | News & Events
Kathmandu, January 4, 2015 – Founded in 1862, Bacardi, the largest privately held spirits company in the world, has a portfolio comprising of more than 200 brands and labels. The group is introducing several variants of BACARDÍ® rum into the Indian subcontinent. With a solid consumer base already in India, BACARDÍ rum, the world’s most awarded spirit, with more than 550 awards for quality, taste and innovation, is now launching in Nepal, bottled out of Kathmandu. This marks one of the first ever entries of a global spirits giant into a fairly untapped market. Beginning with two flavored rums, BACARDÍ® Limon and BACARDÍ® Apple are being introduced throughout Nepal with availability starting today. BACARDÍ® Superior will be launched later January. Launched in India in 1998, the BACARDÍ rum brand has witnessed immense growth and is now expanding their base across the subcontinent. In Nepal, the local partners are Jagdamba Overseas which is a part of Shanker group in charge of importing and distributing its brands. For the locally bottled products, Bacardi has partnered with Rolling River Distillers Pvt Ltd. Named after the Spanish word for lemon, BACARDÍ Limón is a carefully crafted product that infuses BACARDÍ rum with the flavor essence of the royal family of citrus fruits: lemon, lime and grapefruit. BACARDÍ Apple is full of the flavour of crisp, mouth-watering apples. Apples of the Fuji, Golden Delicious and Granny Smith varieties are combined with premium BACARDÍ rum to create a bold taste with a real bite. With its fresh aroma and a crisp, intense taste, the fruit flavor of BACARDÍ rums will delight cocktail fans to the...
by Red Apple PR Agency | Aug 19, 2014 | News & Events
BANGKOK, August 19, 2014 – The U.S. Agency for International Development (USAID) and the Rockefeller Foundation have announced a $100 million Global Resilience Partnership that lays out a bold new vision for building resilience to disasters, food insecurity, the effects of climate change and other factors contributing to poverty in communities across Asia and Africa. Each year, hundreds of millions of people are struck by sudden shocks, such as typhoons, storms, floods, earthquakes and tsunamis that destroy lives and livelihoods in an instant. Equally destructive are the slower chronic stresses, like rising temperatures and changing weather and disease patterns, which affect workers, water and food supplies, sometimes to the point of crisis. The poor suffer the greatest setbacks in these situations, as they often lack the ability or resources to protect their lives and possessions. This comes at a cost to all of society, as experts estimate that nearly one-third of all development investments are lost to disasters. “Disasters have been increasing in Asia because more people are in harm’s way without the means to protect their loved ones and their possessions,” said Michael Yates, Director of the USAID Regional Development Mission for Asia. “To change this, we will build networks through this Partnership and solicit the best ideas from local government, the private sector and civil society, so that our collective investments will protect lives and livelihoods.” The Global Resilience Partnership will focus on South and Southeast Asia, the Sahel and the Horn of Africa—areas particularly susceptible to disasters or crises of all kinds.The Partnership funds will play a catalytic role, encouraging others to take action. By building...
