by Red Apple PR Agency | Apr 10, 2015 | News & Events
Escorts, India’s leading tractor brand, today announced the Nepal launch of its two new series of tractors, the most powerful offerings in their respective categories. While the new FARMTRAC 6060 and 6065, in 60HP and 65 HP segment respectively are positioned in the high-end, premium tractor category; the new POWERTRAC Diesel-Saver Plus tractor series, available in 37 to 45 HP range, is placed in the mid-size, popular segment. The Farmtrac 6060 and 6065 tractors are designed to cater to the progressive new- age Nepal farmer, who are smart, educated with an entrepreneurial bent of mind. They look for machines which are high on technology offering unbeatable power. Farmtrac 6060 and 6065 come with a new four-cylinder turbocharged, intercooled engine that delivers higher torque to run larger implements and pull heavier loads. These tractors perform bigger tasks in the least amount of time.The new Powertrac ‘DIESEL-SAVER PLUS’ tractor series, with a 10% power upgrade across its range, caters to the emerging ‘commerce-minded’ farmers, who use their tractors not just for regular farm work but also as a source of generating additional income. These tractors have new, bigger engines that not only provide state-of-the-art fuel-saving technologies, but also best-in-class power ratings. Speaking at the launch Mr Shenu Agarwal, Head of Marketing, Escorts Agri Machinery said, “Today, tractor usage is changing rapidly. On one side, shortage of labour has spurred farm mechanization, and on the other, tractors are increasingly being used for heavy-duty, non-farming applications. Farmers are therefore becoming more entrepreneurial with a commerce oriented mindset. They need more power to be able to do more work with their tractors, and higher...
by Red Apple PR Agency | Apr 10, 2015 | News & Events
In this State of the Mobile Web Report, Opera Software takes a closer look at the mobile internet usage among the Nepali. According to a survey conducted among Opera Mini users in Nepal, it was found that for 35% of the users their mobile phone is the only way of getting online.Opera Mini, a mobile phone browser specially suited for getting online in tough conditions on everything from basic phones to advanced smartphones, remains a popular web browser in Nepal. The number of Opera Mini users in Nepal increased by 88% in the last one year.Report highlights:Increasing smartphone users: The number of Opera Mini users on smartphones in Nepal increased by more than 200% in the last year. Android phones are most popular among smartphone users. Most time is spent on Facebook: Nine out of every 10 webpages viewed by Nepali Opera Mini users from their mobile phones are from Facebook.com. Local news is read on mobile: News is the most popular local content that Opera Mini users in Nepal access from their mobile devices. The top three most visited local webpages are news sites. Nokia handsets used most: Nokia handsets are used by 63% of users, followed by Samsung at 18% and LG and Micromax with 4% market share each. Smartphone users browse more: Opera Mini users browsing the mobile web from smartphones browse more webpages and consume 30% more mobile data, compared to basic phone users. Top 10 most popular websites: facebook.com, google.com, youtube.com, blogspot.com, wikipedia.org, waptrick.com, yahoo.com, bbc.co.uk, and answers.com Top 10 most used handsets: Nokia 5130c-2, Nokia 2700c-2, Nokia C1-01, Nokia X2-01, Nokia C3-00, Nokia...
by Red Apple PR Agency | Apr 10, 2015 | News & Events
‘Nepal’s Organ Trail: A CNN Freedom Project Documentary’ highlights the brutal and exploitative organ trade in Nepal which sees the trafficking of impoverished and ignorant villagers as unwitting kidney donors. CNN International Correspondent Sumnima Udas investigates the plight of these trafficked victims who live with severe health complications and the threat of premature death looms large, pushing their impoverished families further into the cycle of poverty and exploitation.“Organ trafficking is a barbaric trade that destroys the lives of not just an individual, but the entire family,” said Tony Maddox, Executive Vice President and Managing Director for CNN International. “This was a story that needed to be told, and we are dedicating ourselves to highlight this inhuman practice so a change can be brought about.”The documentary follows the organ trail which begins from the villages of the remote Kavre district in Nepal where villagers are trafficked on pretexts ranging from false job offers to promises of large sums of money for a ‘chunk’ of their body which they are told will ‘grow back’. At the other end of the trail, ailing and desperate patients await kidney transplants which could potentially save their lives. A perfect storm of poverty, desperation and loopholes in the government machinery allow traffickers to continue this exploitative cycle and make handsome profits at the cost of acute human suffering. The trafficked victims are left in a pitiable state. In the words of one victim, he is “just counting my days to die” while holding on to the hope that “the government will take care of my children.” The half-hour documentary also highlights the efforts of government agencies, anti-trafficking...
by Red Apple PR Agency | Apr 10, 2015 | News & Events
India’s leading food and beverage company, Parle Agro, is on an aggressive expansion mode in Nepal and has announced the introduction of five of its major brands in the country. Parle Agro will introduce Frooti, Appy and Appy Fizz in PET in Nepal, and will also launch Bailley packaged drinking water (PDW) and Bailley soda as part of its aggressive plans for expanding its global foothold and foraying into new markets this year. Parle Agro plans to make these brands available across Nepal which would help the brand to penetrate further in the country. Commenting on the company’s Nepal plans, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, “The close cultural and social ties of Nepal with India makes it a very important market for us and we plan to strengthen our ties with the consumers here. The tetrapaks of Frooti and Appy have been much loved and well received in the market and by launching its PET formats we hope to serve many more consumption occasions and increase our distribution opportunities.” She further added, “The launch of Bailley PDW and Bailley soda in Nepal is in line with our expansion strategy to introduce more products from our large portfolio to new markets. Over a period of time, we plan to launch our entire food and beverage portfolio in Nepal. Also, globally PET is a dominant pack format because of the convenience it provides to the consumers. Nepal is an unexplored market as far as PET is concerned and with our expertise in the format Parle Agro brands would be amongst the few with PET manufacturing facility...
by Red Apple PR Agency | Jan 4, 2015 | News & Events
Kathmandu, January 4, 2015 – Founded in 1862, Bacardi, the largest privately held spirits company in the world, has a portfolio comprising of more than 200 brands and labels. The group is introducing several variants of BACARDÍ® rum into the Indian subcontinent. With a solid consumer base already in India, BACARDÍ rum, the world’s most awarded spirit, with more than 550 awards for quality, taste and innovation, is now launching in Nepal, bottled out of Kathmandu. This marks one of the first ever entries of a global spirits giant into a fairly untapped market. Beginning with two flavored rums, BACARDÍ® Limon and BACARDÍ® Apple are being introduced throughout Nepal with availability starting today. BACARDÍ® Superior will be launched later January. Launched in India in 1998, the BACARDÍ rum brand has witnessed immense growth and is now expanding their base across the subcontinent. In Nepal, the local partners are Jagdamba Overseas which is a part of Shanker group in charge of importing and distributing its brands. For the locally bottled products, Bacardi has partnered with Rolling River Distillers Pvt Ltd. Named after the Spanish word for lemon, BACARDÍ Limón is a carefully crafted product that infuses BACARDÍ rum with the flavor essence of the royal family of citrus fruits: lemon, lime and grapefruit. BACARDÍ Apple is full of the flavour of crisp, mouth-watering apples. Apples of the Fuji, Golden Delicious and Granny Smith varieties are combined with premium BACARDÍ rum to create a bold taste with a real bite. With its fresh aroma and a crisp, intense taste, the fruit flavor of BACARDÍ rums will delight cocktail fans to the...
