Who We Are?
Red Apple PR, By blending strategy with creativity, driving visibility with measureable results remain our top priority. Red Apple Public Relations (RAPR) is one of the leading and fast growing PR agencies in Nepal. We specialize in implementing concrete strategy with creativity in order to achieve high end results. We believe in addressing specific needs of our valued customers and strive to serve them with integrated as well as perfect PR campaigns and communications solutions that effectively fulfill their requirements. Though we have simple goals yet they are highly-focused and our engagements help to create business impact. RAPR’s mix of experience ….
What We Do
News & Events
VISA Marks 20 years of Growth and Innovation in Nepal
PRESS RELEASE Visa Marks 20 Years of Growth and Innovation in Nepal Over 147mn transactions totaling US$12.7bn processed through Visa network Kathmandu, 19 June 2017 – Visa, the global leader in payments technology, is this month celebrating two decades of operating in Nepal. Since the first Visa card was launched in 1997, Visa has led Nepal’s transition from magnetic stripe cards to EMV chip technology, powering the country’s adoption of digital payments. Over this period, Visa has processed over 147 million transactions totaling US$12.7 billion across Nepal, in the process growing its card base to nearly 3 million Visa cards in the market . Commenting on the milestone, TR Ramachandran, Visa’s Group Country Manager, India & South Asia said, “Nepal is one of our key growth markets. With an increased focus on electronification of payments and the eCommerce industry booming in the foreground, Nepal is taking rapid strides towards new age banking.” He further added, “In 2017 alone, we have managed to grow our transactions by over 42%, our payment volumes by over 35% while managing a 22% growth in issuance of new cards. We will continue to accelerate this progression by deepening our partnerships in Nepal and leveraging our global payments network to introduce new innovative payment solutions in the country.” In Nepal, Visa is associated with leading financial institutions and merchants across the country, offering consumers the choice of using their Visa products across over 6000 point of sale outlets and numerous online platforms. As part of its growth plans, Visa continues to invest in the development of the acceptance infrastructure that would stimulate the adoption of...Nuspay Launches First Tap & Pay NFC Smart Payment Card in Nepal
Press Release Nuspay Launches First Tap & Pay NFC Smart Payment Card in Nepal SUNNYVALE, Calif., NOV 16, 2015/ — Nuspay International Incorporated, a global technology company in the payments industry announced today the launch of the first NFC (near field communication) Tap & Pay payment card in Nepal. The ground-breaking electronic multipurpose Nuspay NFC payment card was created in association with Nepal Bank Limited and Sajha Yatayat, a public transportation bus services provider in Nepal. The NFC Tap & Pay payment card will reduce fraud in travellers’ payments while allowing commuters on Sajha Yatayat buses to conveniently pay for their journey using the Nuspay co-branded Sajha Yatayat Smart Travel Card. “Nuspay will act as both payment network and processor, becoming a unified payment technology platform in Nepal. This will provide a single point of service to access its payment solutions across the entire payment processing value chain between financial institutions, merchants, and customers” said Greg Wooten, Chief Executive Officer of Nuspay. Commenting on their alliance with Nuspay, Mr. Kanak Mani Dixit, Chairman Sajha Yatayat, said, “This partnership to launch our multi-purpose NFC-based payment system will have a substantial impact on both commuters and bus conductors for increasing convenience and offering complete security against risk of financial leakages simultaneously. The fare amount will be charged on the basis of the travelled distance while tracking the entry and exit of the passengers through the Smart Travel Card solution”. Mr. Devendra Pratap Shah, CEO Nepal Bank, which has partnered with Nuspay to implement the solution, added, “We are pleased that our partnership with Nuspay will help usher in...UNFPA and IPPF to partner in providing Sexual and Reproductive Health services to earthquake affected women and girls in Nepal
For Immediate Release UNFPA and IPPF to partner in providing Sexual and Reproductive Health services to earthquake affected women and girls in Nepal May 06, 2015: New Delhi/ Kathmandu/ London: The United Nations Population Fund (UNFPA) and International Planned Parenthood Federation (IPPF) have entered into a partnership to ensure that the need for sexual and reproductive health care of young girls, pregnant women and lactating mothers in Nepal is urgently met in the wake of the devastating April 25 earthquake. An estimated two million women of reproductive age have been affected by the disaster. Of these, there are about 126,000 currently pregnant women who are in urgent need of clean delivery and reproductive health kits. About 2,100 women may suffer from obstetric complications over the next month alone. UNFPA estimates put about 40,000 women of reproductive age – including those at camps for the displaced — at increased risk of sexual violence. UNFPA has pledged support to IPPF’s Member Association, the Family Planning Association of Nepal (FPAN), to expand and strengthen mobile medical camps. Safe delivery and reproductive health kits, as well as dignity kits which contain essentials including sanitary pads, have also been provided by UNFPA through IPPF to FPAN for women of reproductive age. UNFPA and IPPF through its SPRINT initiative and FPAN are organising mobile medical camps in affected areas to provide critical sexual and reproductive health services (SRH) along with general health services. So far, IPPF through its SPRINT initiative along with FPAN volunteers and staff have mobilised three mobile teams and one referral unit. These mobile teams have, as of this...
Excorts brings most powerful tractors to Nepal
Escorts, India’s leading tractor brand, today announced the Nepal launch of its two new series of tractors, the most powerful offerings in their respective categories. While the new FARMTRAC 6060 and 6065, in 60HP and 65 HP segment respectively are positioned in the high-end, premium tractor category; the new POWERTRAC Diesel-Saver Plus tractor series, available in 37 to 45 HP range, is placed in the mid-size, popular segment. The Farmtrac 6060 and 6065 tractors are designed to cater to the progressive new- age Nepal farmer, who are smart, educated with an entrepreneurial bent of mind. They look for machines which are high on technology offering unbeatable power. Farmtrac 6060 and 6065 come with a new four-cylinder turbocharged, intercooled engine that delivers higher torque to run larger implements and pull heavier loads. These tractors perform bigger tasks in the least amount of time.The new Powertrac ‘DIESEL-SAVER PLUS’ tractor series, with a 10% power upgrade across its range, caters to the emerging ‘commerce-minded’ farmers, who use their tractors not just for regular farm work but also as a source of generating additional income. These tractors have new, bigger engines that not only provide state-of-the-art fuel-saving technologies, but also best-in-class power ratings. Speaking at the launch Mr Shenu Agarwal, Head of Marketing, Escorts Agri Machinery said, “Today, tractor usage is changing rapidly. On one side, shortage of labour has spurred farm mechanization, and on the other, tractors are increasingly being used for heavy-duty, non-farming applications. Farmers are therefore becoming more entrepreneurial with a commerce oriented mindset. They need more power to be able to do more work with their tractors, and higher...
Number of smartphone users increase
In this State of the Mobile Web Report, Opera Software takes a closer look at the mobile internet usage among the Nepali. According to a survey conducted among Opera Mini users in Nepal, it was found that for 35% of the users their mobile phone is the only way of getting online.Opera Mini, a mobile phone browser specially suited for getting online in tough conditions on everything from basic phones to advanced smartphones, remains a popular web browser in Nepal. The number of Opera Mini users in Nepal increased by 88% in the last one year.Report highlights:Increasing smartphone users: The number of Opera Mini users on smartphones in Nepal increased by more than 200% in the last year. Android phones are most popular among smartphone users. Most time is spent on Facebook: Nine out of every 10 webpages viewed by Nepali Opera Mini users from their mobile phones are from Facebook.com. Local news is read on mobile: News is the most popular local content that Opera Mini users in Nepal access from their mobile devices. The top three most visited local webpages are news sites. Nokia handsets used most: Nokia handsets are used by 63% of users, followed by Samsung at 18% and LG and Micromax with 4% market share each. Smartphone users browse more: Opera Mini users browsing the mobile web from smartphones browse more webpages and consume 30% more mobile data, compared to basic phone users. Top 10 most popular websites: facebook.com, google.com, youtube.com, blogspot.com, wikipedia.org, waptrick.com, yahoo.com, bbc.co.uk, and answers.com Top 10 most used handsets: Nokia 5130c-2, Nokia 2700c-2, Nokia C1-01, Nokia X2-01, Nokia C3-00, Nokia...
The brutal kidney trade in Nepal
‘Nepal’s Organ Trail: A CNN Freedom Project Documentary’ highlights the brutal and exploitative organ trade in Nepal which sees the trafficking of impoverished and ignorant villagers as unwitting kidney donors. CNN International Correspondent Sumnima Udas investigates the plight of these trafficked victims who live with severe health complications and the threat of premature death looms large, pushing their impoverished families further into the cycle of poverty and exploitation.“Organ trafficking is a barbaric trade that destroys the lives of not just an individual, but the entire family,” said Tony Maddox, Executive Vice President and Managing Director for CNN International. “This was a story that needed to be told, and we are dedicating ourselves to highlight this inhuman practice so a change can be brought about.”The documentary follows the organ trail which begins from the villages of the remote Kavre district in Nepal where villagers are trafficked on pretexts ranging from false job offers to promises of large sums of money for a ‘chunk’ of their body which they are told will ‘grow back’. At the other end of the trail, ailing and desperate patients await kidney transplants which could potentially save their lives. A perfect storm of poverty, desperation and loopholes in the government machinery allow traffickers to continue this exploitative cycle and make handsome profits at the cost of acute human suffering. The trafficked victims are left in a pitiable state. In the words of one victim, he is “just counting my days to die” while holding on to the hope that “the government will take care of my children.” The half-hour documentary also highlights the efforts of government agencies, anti-trafficking...
Parle Agro focuses on expanding beverage portfolio in Nepal
India’s leading food and beverage company, Parle Agro, is on an aggressive expansion mode in Nepal and has announced the introduction of five of its major brands in the country. Parle Agro will introduce Frooti, Appy and Appy Fizz in PET in Nepal, and will also launch Bailley packaged drinking water (PDW) and Bailley soda as part of its aggressive plans for expanding its global foothold and foraying into new markets this year. Parle Agro plans to make these brands available across Nepal which would help the brand to penetrate further in the country. Commenting on the company’s Nepal plans, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, “The close cultural and social ties of Nepal with India makes it a very important market for us and we plan to strengthen our ties with the consumers here. The tetrapaks of Frooti and Appy have been much loved and well received in the market and by launching its PET formats we hope to serve many more consumption occasions and increase our distribution opportunities.” She further added, “The launch of Bailley PDW and Bailley soda in Nepal is in line with our expansion strategy to introduce more products from our large portfolio to new markets. Over a period of time, we plan to launch our entire food and beverage portfolio in Nepal. Also, globally PET is a dominant pack format because of the convenience it provides to the consumers. Nepal is an unexplored market as far as PET is concerned and with our expertise in the format Parle Agro brands would be amongst the few with PET manufacturing facility...
BACARDÍ® RUM LAUNCHES IN NEPAL
Kathmandu, January 4, 2015 – Founded in 1862, Bacardi, the largest privately held spirits company in the world, has a portfolio comprising of more than 200 brands and labels. The group is introducing several variants of BACARDÍ® rum into the Indian subcontinent. With a solid consumer base already in India, BACARDÍ rum, the world’s most awarded spirit, with more than 550 awards for quality, taste and innovation, is now launching in Nepal, bottled out of Kathmandu. This marks one of the first ever entries of a global spirits giant into a fairly untapped market. Beginning with two flavored rums, BACARDÍ® Limon and BACARDÍ® Apple are being introduced throughout Nepal with availability starting today. BACARDÍ® Superior will be launched later January. Launched in India in 1998, the BACARDÍ rum brand has witnessed immense growth and is now expanding their base across the subcontinent. In Nepal, the local partners are Jagdamba Overseas which is a part of Shanker group in charge of importing and distributing its brands. For the locally bottled products, Bacardi has partnered with Rolling River Distillers Pvt Ltd. Named after the Spanish word for lemon, BACARDÍ Limón is a carefully crafted product that infuses BACARDÍ rum with the flavor essence of the royal family of citrus fruits: lemon, lime and grapefruit. BACARDÍ Apple is full of the flavour of crisp, mouth-watering apples. Apples of the Fuji, Golden Delicious and Granny Smith varieties are combined with premium BACARDÍ rum to create a bold taste with a real bite. With its fresh aroma and a crisp, intense taste, the fruit flavor of BACARDÍ rums will delight cocktail fans to the...